I’ve received this message from a friend, who’s happy to have finally signed an agreement with one of his key customers. He works for a multinational corporation, his company is a global market leader and yet, at each negotiation campaign he risks it all. Sounds familiar?
Balance of power is essential in each negotiation process. A junior athlete or a young actor risk signing a contract with a predatory agent. A graduate is most likely to be overworked and underpaid. Why? Because they are on the wrong side of the power scales. They have no leverage in negotiations. What will they lose in case of a non-agreement? Can they afford it?
What would you lose in your situation? Can you walk away without an agreement? What can you offer? How unique are you or your product? And what about your counterpart? Can they afford a non-agreement? Some cases are definitely take-it-or-leave-it. There is no negotiation on the terms&package for the twenty-year-olds. There is no negotiation for a B-brand with the top retailer.
But yet most cases are show-must-go-on! A compromise must and will be found and business will continue.
“I’ll face it with a grin
I’m never giving in
On, with the show”!
Queen