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Thank you, Mark Lancelott for sharing this knowledge.
Indeed, it is rather challenging for most businesses to transition towards circular economy as “How we’ve always done things” is their only viable business model.
Yet, many companies, working in linear, cradle-to-grave economy adopt circular measures in the fields of product design, waste or GHG neutrality.
These are the pioneers of the transformational wave. We will see more of these trends until they become the new norm.
Scaling circularity is the challenge that we all need to get our heads around.