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Change!

As long as I remember myself, the world has been changing. The fall of communism and consecuitive rise of cleptocratic regimes, whose looting appetites would throw my country from one crisis to another. It was like the storm in the sea. Unpredictable, unstable, menacing. So I had to change, to adopt daily. And then one day when the sea was calm I moved to what looked like the perfect world. Just to discover that it was standing in the same stormy sea. Unprepared and relactant to change. In this new world I see mainly two types of people, the ones that “stiff their upper lip and carry on” and the ones that panic and break down. It is only the minority of people, those who have been through storms in life and survived them that embrace changes. 

Everything changes and you cannot step in the same river twice said Heraclitus 2,500 years ago. 

Change yourself to fit the new world!

#embracechange 

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Enough is enough!

Enough is enough! I am devastated to see disturbing images like this. The dark side of consumerism is now manifested in the greatest extinction ever. As consumers we should demote single-use packaging. And as professionals in retail or industry, we should advocate for healthier and sustainable solutions. What are the best practices you know or have around? How do you personally contribute to your children’s future? Can we literally go for zero waste? Should our governments overtax plastic as nicotine or sugary drinks to demote consumption? If you have rapturous ideas, talk to me. I’m looking for ways to go above and beyond conventional wisdom.

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The real bosses

“The real bosses, in the capitalist system of market economy, are the consumers”. Ludwig Heinrich Edler von Mises, 1944, Bureaucracy

Full quote:

The real bosses, in the capitalist system of market economy, are the consumers. They, by their buying and by their abstention from buying, decide who should own the capital and run the plants. They determine what should be produced and in what quantity and quality. Their attitudes result either in profit or in loss for the enterpriser. They make poor men rich and rich men poor. They are no easy bosses. They are full of whims and fancies, changeable and unpredictable. They do not care a whit for past merit. As soon as something is offered to them that they like better or that is cheaper, they desert their old purveyors. With them nothing counts more than their own satisfaction. They bother neither about the vested interests of capitalists nor about the fate of the workers who lose their jobs if as consumers they no longer buy what they used to buy.

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Cocooning

This is the stage the brick&mortar industry is in.

Will there be a beautiful butterfly 🦋 or an ugly moth at the end of the transformation? We’ll see.

For what I am certain, not everyone will survive this painful period. I can even bet that Amazon killer is already born. Jeff Bezos himself believes that Amazon is doomed to die.

Steam engines transformed hand-made textile industry, computers transformed book keeping. Mobile phones transformed us all as species. If online is part of our being, shopping online is a force that will transform our twenty five trillion dollar cocoon into something gracious and beautiful.

Gamification, social recognition and instant gratification are the key drivers to “lock” consumer in, to build loyalty. Augmented reality, virtual advisors, live chats with experts should be the new “norm”. The big box is an educational, experiential platform seamlessly linking off and on-line worlds.

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Auchan and life change

Finally happy to settle back home after three months of back-to-back kick-off sessions, meeting great people, seing great changes in the world’s leading FMCG retail companies.

Here are some thoughts to summarize what I’ve seen, heard and shared from Lisbon to Shanghai:

– brick&mortar is not dead. It changes, like you and me, we change. Some get old, some die, some get born. Normal, never-ending process. Organised retail is only 60 years old and it follows customers like no other sector.

– big box is not dead. Hypermarket is the most product-to-consumer efficient model. People love surprises, we love gratification. More fun, more quality engagement with shoppers will be the next global trend. Spending time off mobile is great!

– every single country has its own rules of the game. There are no two identical countries, not even identical markets. French trends don’t mean much in Spain and China is a world of its own.

– finally, I have seen lots of great examples of how Auchan changes. Scores of local initiatives in different departments to make shopping convenient, attractive, seamless and fun. Whether it’s flying baskets or queueless check-outs or virtual advisors, I have seen passion and affection to customer.

We can only win when we put customer first, close to the heart.

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BIO SHAMPOO

How many bio shampoos can one shelf hold? 🙂

And when it’s all done by just one same supplier? 

And how can one certify oil derivatives as bio or non-bio? There were no pesticides when dinasaurs lived, so all oil and its derivatives, including plastic, resins and rubber are “bio”.

That makes super glue bio too btw.

If you cannot convince, confuse…